Buy It, Use It…

All our lives we spend seeing commercials. In magazines, on tv, on the Internet, in movies, on billboards, just about everywhere. Sometimes advertising is subtle like a small logo on a short sleeve shirt. But it’s there. We’ve all seen it, even if we don’t acknowledge it.

I love it. I love the way advertising gets into your everyday life. Something about how it manipulates your choices through simple imagery. Old logos are some of my favorite things to search up online. I love seeing how they change and develop over the years. Or even vanish.

Sometimes companies like going back to a former look to grab the nostalgia feelings inside of us. Not gonna lie- it works. If only for a brief moment. A couple months ago I had to buy Clearly Canadian because of the retro feels.Sometimes I come across a logo and I have a tough time pinpointing the company. A logo I may have seen numerous times or one that is in the depths of my memory. Then it can be a bit more difficult to find online when using words to describe the logo. Take this for example:

Running man logo—- stick figure logo— upside down speared poop emoji with arms and a leg logo…

Turns out I remembered it being “Ocean Pacific”.

In the end, all that happens is we find “favorite” products. Coke vs Pepsi. McDonald’s vs Burger King. Honda vs Ford. iPhone vs Samsung. Whatever your “tastes” they’ve all been manipulated one way or another. I think it’s brilliant.

And even though I know I’m being targeted- I’ll still buy stuff. I am a consumer whore. And how!

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