Buy It, Use It…

All our lives we spend seeing commercials. In magazines, on tv, on the Internet, in movies, on billboards, just about everywhere. Sometimes advertising is subtle like a small logo on a short sleeve shirt. But it’s there. We’ve all seen it, even if we don’t acknowledge it.

I love it. I love the way advertising gets into your everyday life. Something about how it manipulates your choices through simple imagery. Old logos are some of my favorite things to search up online. I love seeing how they change and develop over the years. Or even vanish.

Sometimes companies like going back to a former look to grab the nostalgia feelings inside of us. Not gonna lie- it works. If only for a brief moment. A couple months ago I had to buy Clearly Canadian because of the retro feels.Sometimes I come across a logo and I have a tough time pinpointing the company. A logo I may have seen numerous times or one that is in the depths of my memory. Then it can be a bit more difficult to find online when using words to describe the logo. Take this for example:

Running man logo—- stick figure logo— upside down speared poop emoji with arms and a leg logo…

Turns out I remembered it being “Ocean Pacific”.

In the end, all that happens is we find “favorite” products. Coke vs Pepsi. McDonald’s vs Burger King. Honda vs Ford. iPhone vs Samsung. Whatever your “tastes” they’ve all been manipulated one way or another. I think it’s brilliant.

And even though I know I’m being targeted- I’ll still buy stuff. I am a consumer whore. And how!

The Death of Social Media

Is social media dying? One word:

Advertisements.


I am among most people who have been groomed into social media sites over the past few years.  In its infancy it started as using a computer having an identity on ICQ or later on, Messenger.  Advertising began as little ad bars along the top or sides of your message windows.  Easy enough to ignore. Typing took a lot of focus!


Then Facebook boomed. There were no ads, a bit of freedom to share statuses and tidbits of your life.  All you had to do was log in.  Facebook started to allow links to websites, photos, and simple word based games that forced you to log on repeatedly to get further on.  All of it exploded into a worldwide phenomenon. People staring at screens for hours on end, logging in hourly, hoping to connect.


Even as Twitter and Instagram grew as alternative options to Facebook, the freedom to just spend time with online friends soared. Someone out there realized that there was an untapped advertising market.  So now as you scroll through your smartphone, trying to see what’s new with your friends, every third of fourth thing is an ad. 

Much like the way movie theaters know that they can put 20 mins of commercials at the start of a film because they already have “bums in seats”. There was no where to look but directly in front of you. Now, we do it to ourselves.  The amazing computer in your palm spewing advertisements when all you want to know is if your friend had a good birthday the day before.

Social media we once knew is dying. It is no longer “Social”.  At some point, there will be something new and everyone will jump on board because of the lack of initial advertising.  But it too will become a stream of commercials. We need to start calling it like it is:

Sommercial Media

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